Thursday, 13 February 2014

My Own Multimodal Text Link

Mode and Affordance Inanimate Alice Episode 4

The modes used to create meaning in 'Inanimate Alice' are the font, the lighting, the sounds and the structure of the page, with the affordances as the way in which modes create this meaning. The font suggests neat handwriting, it is informal displaying that a child is writing, perhaps it connotes that Alice is writing something personal to he audience. The other use of colour is of the solid black background on the first page, this conveys a dark, almost claustrophobic atmosphere, as if the background is closing in on the small white text. The lighting is very similar to the colours, as it is used to create a dark mood, particularly the flickering of white text, which reflects a problem with communication. This distortion becomes confusing for the audience, and it stirs emotions of fear, anticpation much like you would feel if there was a technical fault in the middle of nowhere. The sounds also play a part here, with the use of white noise and the flickering, it ensures that the text is coherent as well as building up tension. I think sound is really important in building an atmosphere for the audience, particularly to signal a change in mood. The use of splitscreens and zooming in using different angles, again adds to the light and sound, to create the feeling of distortion, but action more so. The structure of the pages seems to allow genre to come through, with splitscreens that are used in action films as well as comic books. This is effective because it builds further the sense of anticipation of what comes next, which essentially is what a storyline of any text should do, pull the audience in.

Wednesday, 12 February 2014

My Own Multimodal Text - Positionality Analysis

The positionality of the characters in my own text was taken from the 'Granpa' book, with the main characters always positioned on the left, and the less significant characters on the right. Due to the text involving animation, unlike in the books, I ensured that the main character would move across the page left to right, to show its importance as well as the direction of the story. This also helps to guide the audience through the story, as if they can follow and move along with the characters. However, there is a difference when the duck comes in from the right side, which shows a change in positionality, suggesting that the duck is an important character.

The positioning of the adult's speech always remains at the top of the slides, to show the height of the adult in comparison with the bicycle which remains at the bottom of the page. The hierachy of signifiers shows age and height. As mentioned before, the 'Granpa' story has the picture of the granpa as large, and because there is not a physical picture of the adult, the high position of the speech reresents that height or authoritative position of the carer with the child. With the other objects always positioned at a similar height to the girl, I think this allowed the multimodal text to look real, as these objects would normally be at a low level. 'Inanimate Alice' used splitscreens, which made it resemble an action film, a fiction film, and so the positionality of the pictures and objects did not reflect that of real dimensions and heights, something I wanted to create.

My Own Multimodal Text - Colours Analysis

After analysis of 'Inanimate Alice', 'Granpa', the short videos and the other story books, the use of colour seems to be extremely significant in portraying moods, setting and character features. I used intertextuality of 'Inanimate Alice' and 'Granpa' as I feel the colours used in them were very important in creating meaning. From 'Inanimate Alice', the use of colour was used when there was a change in mood, for example the picture was saturated, with dark distorted colouring when there is danger, which I wanted to use in my own text. I cropped and added red flowers to the pond area to signify danger and warning, because red is usually associated with danger. Also, I used yellow for the other objects because yellow reflects a happy feeling, with the child enjoying herself around these things. That contrasts with the red of the flowers at the end of the text which sets the change in the mood, from playful to dangerous.

As said before, the colours the bicycle and speech show the features of the characters, with the different shades of pink and white convey the character is  a little girl, particularly with the tassles and stabilisers which signify age. The story books did not seem to use a pink colour so obviously to signify gender, but seemed to use actual clothing or speech to show whether the characters were old or young, male or female. For example, in 'Granpa' the little girl does not wear pink but does wear skirts, which displays to the audience that she is a girl. Due to my choice not have a physical character, as in 'Inanimate Alice', the bicycle I chose to use in my text had to portray age and gender, for the audience to recognise our assumptions that a little pink bicycle with stabilisers and tassles would be ridden by a little girl. Also the speech was coloured dark pink, rather than a pale pink which would convey innocence, a feeling that is not related to my text. The darker shade suggests the colour of cheekiness and naughtiness, to portray the little girl's personality. 

The setting stays consistent throughout the multimodal text, with green park areas, which suggest a fun day at the park, which is contradicted by the little girl falling in the pond. Also, I wanted to keep the setting background, similar to the 'Granpa' book with every other page showing the next setting. For example, the previous slide would be a wideshot of path and grass and the next slide would show the path up close, and I ensured this happened for each of the slides. I think this is effective because it gives the story structure, much like the book, which allows it to be followed easier and once again the repetition allows a child to anticipate what will come next.

My Own Multimodal Text - Genre Analysis

The use of repetition and signifiers of character features were found to effective when analysing short video clips. I used each of these in my own multimodal text to portray a genre of child stories, adventure stories and also very much of a fable with a moral to the story. As I have mentioned before, I have used repetition because it connotes a playful and interactive feel, much like child story genres, very much like the books 'I want my potty' and 'We're going on a bear hunt'. However, I think it is the signifiers of the characters, speech and background that  specifically show the genre, particularly in my own multimodal text. In the book 'Granpa' the features of characters' physical appearance signify age and gender, for example white socks on the girl character remind the audience of little white socks that are worn by small schol children. This is very similar to the short video about the couple, as the lady wore a hair clip in her very similar to what we assume young girls to wear, and so these physical features signify a child like genre, a playful book, perhaps innocent like a child's story book. In my own text, the bicycle is pink and white, with stabilisers which immediately connotes it is a genre relating to children. The stabilisers signify that there is something new being learned, and so the genre could be seen as a fable, with a message to be learned by the audience as well as the character. This is very similar to most children's fairy tales such as 'Goldilocks' where the character and children reading learn something new from the story. 

Also, after analysing the story books' title pages, the genre can be predicted by the colours, writing and the signifiers. The title page of my own text has a background of a park/grass area which shows that the story is a light relief, not like a horror genre which might have dark colours. I took this idea from 'Granpa' as the background is a beach setting with brigh colours, which represents a happy feel, a child story genre of fun and play. Also, the pink bicycle and the pink writing, link the two together, and suggest it may be a young girl's story, however the green wild park area would appeal to boys, which allows the genre to come across as a story for all children. The park area and bicycle connote playing at the park, with a genre of travelling, a journey and exploring. Also, the dark pink 'I WANT' title suggests a spoiled child, perhaps connotes that something may go wrong in the story, with a genre of disaster.

My Own Multimodal Text - Order/Direction Analysis

To create order, I used different buttons, very similar to the arrows in 'Inanimate Alice' however I wanted my buttons to relate to my story rather than just be arrows or a shape that we assume to be related to directions. I used a leaf to turn the page, because I thought it related to the consistent background of nature and the park areas, and also linked it to the saying 'take a leaf out of a book'. The button of little girl's gloves, used to make the different objects move, I thought related to hands making something move, as if the gloves represent a 'doing' button. I added a glow around the two to ensure they looked like buttons, differentiating them from the other objects in the picture, this was taken from 'Inanimate Alice' where the button would enlarge when the mouse was hovered over it, and so the glow/enlargement allows the audience to recognise that the object is a button that will lead them through the story.

Also, I used the speech to create direction of the character, rather than to lead the audience through the story itself. I took this idea from 'Inanimate Alice' where the speech moves in the direction to show Alice's tracks, which is effective because it is more interesting way to show direction, particularly when the physical character is never shown. The bicycle and the speech represent the little girl in my multimodal text, and so the direction that the two of these move, represents the movement on the little girl. Also, the direction from left to right which signifies the girl is the main character, as the main characters in stories always start on the right side of the page.

My Own MultiModal Text - Framing Analysis

In 'Granpa', the framing changes every other page from use of white space and pictures to the whole picture and background taking up the page. This is similar to the 'Heart in a Bottle', as the background picture takes up the whole page with white space used in only some of the pages. I wanted to use this in my own multimodal text, with the whole background taking up the whole page. The background of park spaces, where the child characters are discovering and playing, represents the freedom of the child playing, particularly outside in natural space, it portrays the open space for the child to roam and play. I think is really effective for the children reading too, because it allows their imagination to roam free as well. I chose not to have any white spaces with small pictures because I think that gives the page an intimate, tight feeling which I did not want to portray in my own story.